About Me

The Person Behind the Campaigns

I'm a performance marketer who believes every euro of ad spend should earn its place. Here's how I got here.

I'm Isaac — a PPC specialist who treats your budget like it's my own.

I got into digital marketing because I liked the idea that you could measure exactly what works and what doesn't. No guesswork, no vanity metrics — just clear data showing where the money goes and what it brings back.

Over the past four years, I've worked across regulated financial services, FMCG, and e-commerce. I've managed budgets from €30/day to €900k/year, built campaigns from scratch across Google, Meta, LinkedIn, and YouTube, and set up the analytics infrastructure to prove what's actually driving results.

What I enjoy most is the problem-solving side: finding the inefficiencies in an account, restructuring campaigns so the budget works harder, and building reporting that makes performance transparent for everyone — from the marketing team to the boardroom.

I'm based in Malta and work with clients both locally and internationally. Whether you need someone to run your campaigns end-to-end, audit an underperforming account, or set up your tracking properly for the first time — I can help.

Core Skills

Google Ads (Search & Display) Meta Ads (Facebook & Instagram) LinkedIn Advertising YouTube Ads Campaign Restructuring Account Audits Keyword Research & Match Types Ad Copy & Landing Page Optimisation GA4 & GTM Setup Conversion Tracking A/B Testing & CRO Looker Studio Dashboards Regulated Market Compliance

Work History

Oct 2025 – Present Full-time · On-site

Digital Marketing Executive

ARQ Group, Birkirkara

I'm the sole marketer for a regulated Financial Advisory firm, responsible for everything from paid search to reporting. I restructured the Google Ads account for a UK-targeted tax campaign, writing compliant ad copy aligned to UK tax legislation changes including non-dom abolition and IHT reform. I built a 190+ negative keyword architecture across 8 categories to maximise a €30/day budget, and I'm currently planning a parallel US campaign targeting HNWIs around FATCA, FBAR, and US estate tax.

Beyond search, I introduced Meta Ads for recruitment — lowering cost per hire by ~€4k versus traditional headhunting — and built Looker Studio dashboards to present campaign performance and ROI projections at the board level.

+240%Traffic Growth
Lead Growth
60%CVR Improvement
~€4kSaved Per Hire
Jun 2022 – Oct 2025 Full-time · Hybrid

Digital Marketing Executive (Paid Media)

Sloane, Alf Mizzi & Sons Marketing, Marsa

I managed a €900k annual budget across Google, Meta, LinkedIn, and YouTube for a portfolio of brands including Intercomp and Homemate, delivering 100m+ impressions and 400k+ Meta link clicks. On the e-commerce side, I drove +33% conversions, +20% add-to-baskets, and +14% CTR while reducing Google CPC by 27% to €0.24.

I led the B2B rebranding of Intercomp via LinkedIn campaigns, increasing website traffic by 22% in Q1. I also implemented the operations stack (GA4, Looker Studio, Monday.com) that reduced reporting overhead and improved campaign efficiency by 19%.

€900kAnnual Budget
−27%CPC Reduction
+33%Conversions
100m+Impressions

Education

Apr 2021 – Feb 2022

Level 7 Postgraduate Diploma, Digital Marketing

Digital Marketing Institute

Feb 2020 – Mar 2021

Level 5 Diploma, Digital Marketing

Digital Marketing Institute

Jun 2019 – Feb 2020

Level 4 Professional Diploma, Digital Marketing

MISCO, Malta

July 2018

A Levels — Marketing & Accounts

Higher Secondary Sixth Form, Naxxar

Certifications

Google Ads Search Certification
Google Analytics GA4 Certification
Meta Certified Digital Marketing Associate
Google Ads Display Certification

Languages

EnglishNative
MalteseNative
ItalianLimited Working

Interests

Competitive Running & OCR Cooking Tech & AI Formula 1