I'm a performance marketer who believes every euro of ad spend should earn its place. Here's how I got here.
I got into digital marketing because I liked the idea that you could measure exactly what works and what doesn't. No guesswork, no vanity metrics — just clear data showing where the money goes and what it brings back.
Over the past four years, I've worked across regulated financial services, FMCG, and e-commerce. I've managed budgets from €30/day to €900k/year, built campaigns from scratch across Google, Meta, LinkedIn, and YouTube, and set up the analytics infrastructure to prove what's actually driving results.
What I enjoy most is the problem-solving side: finding the inefficiencies in an account, restructuring campaigns so the budget works harder, and building reporting that makes performance transparent for everyone — from the marketing team to the boardroom.
I'm based in Malta and work with clients both locally and internationally. Whether you need someone to run your campaigns end-to-end, audit an underperforming account, or set up your tracking properly for the first time — I can help.
ARQ Group, Birkirkara
I'm the sole marketer for a regulated Financial Advisory firm, responsible for everything from paid search to reporting. I restructured the Google Ads account for a UK-targeted tax campaign, writing compliant ad copy aligned to UK tax legislation changes including non-dom abolition and IHT reform. I built a 190+ negative keyword architecture across 8 categories to maximise a €30/day budget, and I'm currently planning a parallel US campaign targeting HNWIs around FATCA, FBAR, and US estate tax.
Beyond search, I introduced Meta Ads for recruitment — lowering cost per hire by ~€4k versus traditional headhunting — and built Looker Studio dashboards to present campaign performance and ROI projections at the board level.
Sloane, Alf Mizzi & Sons Marketing, Marsa
I managed a €900k annual budget across Google, Meta, LinkedIn, and YouTube for a portfolio of brands including Intercomp and Homemate, delivering 100m+ impressions and 400k+ Meta link clicks. On the e-commerce side, I drove +33% conversions, +20% add-to-baskets, and +14% CTR while reducing Google CPC by 27% to €0.24.
I led the B2B rebranding of Intercomp via LinkedIn campaigns, increasing website traffic by 22% in Q1. I also implemented the operations stack (GA4, Looker Studio, Monday.com) that reduced reporting overhead and improved campaign efficiency by 19%.
Digital Marketing Institute
Digital Marketing Institute
MISCO, Malta
Higher Secondary Sixth Form, Naxxar