Services

What I Can Do for You

End-to-end paid media management — from strategy and setup to optimisation and reporting. Every service is tailored to your business, your budget, and your goals.

Analytics & Tracking Setup

You can't optimise what you can't measure. I set up and configure the tools that give you full visibility into what's working, what's not, and where to invest next. From event tracking to custom dashboards, I build the measurement layer your campaigns need.

What's included

  • GA4 property setup and configuration
  • Google Tag Manager container build and tag deployment
  • Conversion tracking (Google Ads, Meta Pixel, LinkedIn Insight Tag)
  • Custom event tracking for key user interactions
  • Cross-platform attribution setup
  • Looker Studio dashboard builds (campaign, channel, or executive-level)
19% improvement in campaign efficiency after implementing a GA4 + Looker Studio operations stack that reduced reporting overhead.

Campaign Audits & Restructuring

Already running ads but not seeing the returns you expected? I'll audit your existing setup, identify what's leaking budget, and restructure your campaigns for better performance. Most accounts I've audited have clear, fixable inefficiencies.

What's included

  • Full account audit (Google Ads, Meta, or LinkedIn)
  • Campaign structure review and restructuring recommendations
  • Keyword and audience overlap analysis
  • Wasted spend identification and negative keyword review
  • Landing page alignment check
  • Prioritised action plan with expected impact
−27% CPC reduction on a multi-brand e-commerce portfolio following a full Google Ads restructure and negative keyword overhaul.

Reporting Dashboards

Clear, visual reporting that goes beyond screenshots and spreadsheets. I build custom Looker Studio dashboards that give you and your stakeholders a single source of truth for campaign performance — updated in real time, accessible from anywhere.

What's included

  • Custom Looker Studio dashboards tailored to your KPIs
  • Multi-channel views (Google, Meta, LinkedIn in one place)
  • Executive summary pages for leadership or board reporting
  • Automated data connections (no manual updates needed)
  • Campaign, channel, and funnel-level breakdowns
  • Ongoing dashboard maintenance and refinement
Board-level Built Looker Studio dashboards used to present ROI projections and budget recommendations at the executive and board level.

Not sure what you need?

Get in touch for a free, no-obligation PPC audit. I'll review your setup and tell you exactly where the opportunities are.