What I can do for you
Four services, one goal: every euro you spend on marketing can be traced back to leads or sales. Not sure which you need? We'll work it out on a free call.
Google Ads
People searching on Google already want what you sell. I build and manage campaigns that catch that demand and turn it into leads or sales, whether you spend €200 or €200k a month.
- New account setup, or a rebuild of the one you have
- Keyword research and match type strategy
- Negative keyword lists to cut wasted spend
- Responsive search ad copy and testing
- Bid strategy and budget management
- Conversion tracking set up and checked
- Monthly report with clear next steps
Cost per click on a multi-brand e-commerce portfolio, after a full restructure and negative keyword overhaul.
SEO
Paid clicks stop the moment you stop paying. SEO builds traffic you don't pay for per click. I fix what's holding your site back and line it up with the searches your customers make.
- Technical audit: speed, indexing, broken pages, mobile
- Keyword research shared with your Google Ads data
- On-page fixes: titles, headings, internal links
- Content plan for the pages that should rank
- Google Search Console set up and monitored
- Local SEO and Google Business Profile
Meta & LinkedIn Ads
Social ads reach people before they start searching. I handle strategy, targeting and testing on Meta (Facebook and Instagram) and LinkedIn. You or your designer supply the creative; I tell you what to make and why.
- Campaign strategy for each stage of the funnel
- Audience targeting: interests, lookalikes, retargeting
- Creative briefs and ad copy
- A/B tests on audiences, copy and placements
- Meta Pixel, Conversions API and LinkedIn Insight Tag
- Lead generation campaigns
Meta link clicks across a multi-brand portfolio with a €900k yearly budget.
Tracking & Reporting
You can't improve what you can't measure. I set up the tools that show what's working and where to spend next, then build reports your team will actually read.
- GA4 property setup and configuration
- Google Tag Manager build
- Conversion tracking for Google, Meta and LinkedIn
- Custom events for forms, calls and bookings
- Looker Studio dashboards, from campaign to board level
Better campaign efficiency after a GA4 and Looker Studio reporting setup cut manual reporting time.
Not sure what you need?
Tell me what you're running and what isn't working, and I'll point you to where the quick wins are.
Prefer to talk? Book a free call →