Hi, I'm Isaac
I started studying digital marketing in 2019. At the time, the University of Malta didn't offer a specialised course, so I found my own way in. Since my first work experience in the field, I've broadened what I do, and the more I've learned, the more I've realised how complex the industry is and how much of it comes down to proper data interpretation.
Over the last four years, I've run paid search in Finance, FMCG, E-commerce and iGaming, on budgets from €30 a day to €200k a month. I'm currently an in-house PPC Lead in a heavily regulated industry, and I take on freelance clients alongside that.
I'm based in Malta and work with clients worldwide.
Who I am outside PPC
I'm a sports fanatic with a serious competitive streak. I train six days a week, mostly as an endurance runner on the road, with one goal: to find out where my limit is.
I believe sport is one of the best things you can do for your mental health, and I'm a big advocate for moving every day, whatever that looks like for you.
When I'm not training, I'm usually watching racing. Le Mans, F1, MotoGP, IndyCar and plenty of other series.
The same mindset I use in training, I bring to your data: track every split, then improve on it.
Let's see what your ads could do
Tell me which platforms you run and roughly what you spend a month, and I'll come back with honest quick wins.
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